The cultural tourism promotion event "Star Player ...

On October 25, a unique "Star Player Guides You to Mount Lu" cultural tourism promotion event successfully took place at Mount Lu, a World Cultural Landscape Heritage Site. Victoria Golubitch and Yuan Yue, players participating in the WTA Jiangxi Open, were invited to walk around Mount Lu and deeply experienced the profound heritage of this cultural mountain and the unique charm of Jiujiang's century-old tennis culture.The two star athletes boarded the Lushan cable car and soared up, with scenic views along the way. During the cable car ride, multiple media outlets conducted exclusive interviews with the athletes, capturing their first impressions and heartfelt admiration for Lushan's breathtaking scenery.One highlight of the itinerary is the draw ceremony for the 2025 Jiangxi Open held at the century-old "Little Hill" tennis stadium. As the electronic screen officially revealed the draw results, the atmosphere reached its peak. Stars kindly signed autographs for lucky fans and posed for photos with the audience, capturing this unforgettable moment blending sports and culture. Subsequently, the convoy arrived at Ruchun Lake and Huajing area. Alongside Ruchun Lake, the star athletes took photos in front of specially designed tennis racket creative installations; at the entrance of Huajing, they left photos against the backdrop of the themed activities. The star athletes strolled to Bai Juyi's Cottage. In this cultural site commemorating the great Tang Dynasty poet, they immersed themselves in the timeless poetic sentiment of "Longing for spring's return, I find it nowhere, only to discover it has turned into this place," experiencing the harmonious blend of Lushan's natural scenery and cultural history.This event aims to leverage the global influence of star athletes and the extensive reach of short videos to create a benchmark case of "sports + tourism." By allowing star athletes to experience and showcase the city through their own perspectives, it enables global tennis fans to not only follow the games but also be attracted by Jiujiang's unique century-old tennis tradition and its beautiful mountains and rivers, effectively converting the "traffic" of watching matches into the "stay" of visiting Jiujiang, thus promoting the deep integration and development of local sports events and cultural tourism industries.